Which of the Following Refers to a Marketing Intelligence Technique

question 27

Multiple Choice

Which of the following refers to a marketing intelligence technique?

• A) interviewing customers randomly
• B) increasing the annual budget for R&D
• C) investing heavily in primary research
• D) implementing product diversification
• E) benchmarking competitors' products

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Definitions:

School Performance

A measure of how well students achieve or perform academically in their educational setting.

Variable Ratio

A schedule of reinforcement where a response is rewarded after an unpredictable number of responses, enhancing motivation to respond.

Fixed Ratio

A schedule of reinforcement where a response is only rewarded after a specified number of responses. It is often used in behavioral psychology.

Variable Interval

A reinforcement schedule where rewards are given after unpredictable time intervals, leading to moderate but steady response rates.