In CRM, ________ Techniques Are Used to Sort Through Data

question 108

Multiple Choice

In CRM, ________ techniques are used to sort through data and locate useful findings about customers.

• A) data warehousing
• B) marketing analytics
• C) niche marketing
• D) data conservancy
• E) mass marketing

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Definitions:

Profit-maximizing Output

The level of production at which a company achieves the highest possible profit, where marginal revenue equals marginal cost.

Five Forces Model

A framework developed by Michael E. Porter used to analyze an industry's competitive forces and to shape organization’s strategy accordingly.

Oligopoly

A market structure characterized by a small number of firms controlling a large portion of the market, potentially leading to limited competition and higher prices for consumers.

Market Demand Curve

A graphical representation showing the relationship between the price of a good and the total quantity of the good that all consumers in the market are willing to purchase at that price.