Brad Works with a Reputable Retailer and Leads a Team

question 155

Multiple Choice

Brad works with a reputable retailer and leads a team that collects market information from a wide variety of sources ranging from marketing research studies to monitoring online conversations where consumers discuss Brad's firm or its products. Brad's team uses this information to arrive at a better understanding of consumers' behavior and their buying motives. This, in turn, allows Brad's firm to successfully generate more value for consumers. Brad leads the ________ team.

• A) product development
• B) strategy implementation
• C) human resource
• D) customer relationship management
• E) customer insights

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Definitions:

Goal Congruence

The alignment of the objectives of individuals or groups with the broader goals of the organization to ensure everyone works towards the same targets.

Value-based Management

A management approach that focuses on creating maximum value for shareholders and customers by basing decisions on their potential to increase value.

Economic Value

The value that an asset or service provides to its user, often measured in terms of its ability to generate income or save costs.

Value Drivers

Factors that significantly impact the value of a company's products or services, which in turn affect the company's profitability and market value.