A Good Marketing Information System Balances the Information Users ________

question 52

Multiple Choice

A good marketing information system balances the information users ________ to have against what they ________ and what is ________ to offer.

• A) request; want; affordable
• B) demand; should request; time-efficient
• C) want; are unaware of; the newest technology
• D) would like; need; feasible
• E) don't need; can afford; available

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Definitions:

Assessment Data

Information gathered through various methods and tools to evaluate the needs, performance, or abilities of individuals, groups, or systems.

Sociogram

A graphical representation of social links that a person has. It shows the personal relationships and network of relationships in a group.

Group's Interaction

The ways in which members of a group communicate, collaborate, and influence each other's behaviors and attitudes.

Problem-Solving

The process of identifying solutions to specific issues or challenges.