Problems with Internal Databases Include All of the Following EXCEPT

question 30

Multiple Choice

Problems with internal databases include all of the following EXCEPT that ________.

• A) data ages quickly
• B) the data is in the wrong form for making marketing decisions
• C) managing and mining mountains of information requires sophisticated equipment
• D) keeping a database current requires major effort
• E) information can be accessed more cheaply

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Definitions:

Marginal Cost

The increase in total cost that arises from producing an extra unit of output.

Fixed Cost

Costs that do not vary with the level of production or sales, such as rent, salaries, and insurance.

Cartel

An agreement among competing firms to control prices or exclude entry of a new competitor in a market, often to maximize their profits illegally or unethically.

Collusive Agreements

Arrangements or agreements, often illegal, between competing firms to limit competition, control prices, or divide markets among themselves.