Which of the Following Refers to a Marketing Intelligence Technique

question 27

Multiple Choice

Which of the following refers to a marketing intelligence technique?

• A) interviewing customers randomly
• B) increasing the annual budget for R&D
• C) investing heavily in primary research
• D) implementing product diversification
• E) benchmarking competitors' products

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Definitions:

Minority Group

A demographic group that is smaller in numbers within a larger society and is often subjected to differing treatment or discrimination.

Negative Actions

Behaviors or deeds that have harmful, destructive, or undesirable outcomes.

Illusory Correlations

The perception of a relationship between two variables even when no such relationship exists.

Kernel of Truth

The idea that many myths, stereotypes, or exaggerated claims have a basis in fact, however small or misinterpreted that fact may be.