To Overcome Problems in Focus Group Interviewing, Some Companies Employ

question 140

Multiple Choice

To overcome problems in focus group interviewing, some companies employ small groups of consumers who interact directly and informally with product designers without a focus group moderator present. Such groups are known as ________.

• A) classes
• B) consumer guilds
• C) virtual communities
• D) immersion groups
• E) primary groups

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Definitions:

Reliable Way

A reliable way refers to a method or approach that consistently produces accurate, trustworthy, or dependable results.

Premonitions of Disaster

A strong feeling of anxiety or anticipation that something bad or catastrophic is going to happen, without logical reasoning.

Hindsight Bias

A cognitive bias where people overestimate their ability to have predicted an outcome that could not possibly have been predicted.

Illusory Correlations

The mental tendency to assume a connection between two factors even if there is none.