Customer Information Is Often Buried Deep in Separate Databases and Records

question 82

Multiple Choice

Customer information is often buried deep in separate databases and records of different company departments. To overcome such problems, many companies are now turning to ________ to manage detailed information about individual customers.

• A) neuromarketing
• B) customer needs marketing
• C) customer relationship management
• D) ethnographic research
• E) netnography research

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Definitions:

Job Sharing

An employment arrangement where two or more individuals share the responsibilities, hours, and benefits of a single full-time job.

Telework

A flexible work arrangement that allows employees to work from locations outside the traditional office setting, often including work from home, utilizing technology for communications and productivity.

Work/life Balance

Is the equilibrium or balance that an individual aims to achieve between their work or career demands and personal life activities or responsibilities.

Stress

A psychological and physical response to demands or threats, leading to a state of strain or tension.