For Marketing Information to Have Value, It Must Be Available

question 106

Multiple Choice

For marketing information to have value, it must be available to decision makers. This may include non-routine information for special situations. Companies frequently use ________ in these instances.

• A) e-mail messages
• B) computer extranets
• C) company intranet and internal CRM systems
• D) scanned documents and faxes
• E) video conferences

---

Definitions:

Government Branches

Divisions of a government with distinct responsibilities and powers, such as the legislative, executive, and judicial branches in the United States.

Political Policies

Guidelines or principles that govern the actions and decisions of a political entity, such as a government or political party.

U.S. Supreme Court

The highest court in the United States, serving as the ultimate judicial authority in interpreting and applying the law, including the Constitution.

Case Selection

The process by which courts decide which cases to hear, influenced by factors like jurisdiction, legal significance, and the specifics of the case.