In Operant Conditioning,a Stimulus That Increases the Probability of a Behavior

question 90

Multiple Choice

In operant conditioning,a stimulus that increases the probability of a behavior occurring again is called a:

• A) reinforcer
• B) punisher
• C) generalizer
• D) conditioner

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Definitions:

New Venture

Refers to a newly established business entity created with the intention of entering a market.

Opportunity Cost

The financial loss involved in not selecting the subsequent top preference during the decision-making process.

Cash Flow Estimate

An approximation of the amount of money expected to move in and out of a business within a specific time period.

Time Value of Money

Calculations involving the present and future values of money under the action of compound interest. Also called discounted cash flow.