If You Want to Train a Killer Whale to Do

question 89

Multiple Choice

If you want to train a killer whale to do a trick,what positive reinforcers would work best and when?

• A) access to other killer whales about an hour after the whale correctly performs the specific behavior
• B) removing an unpleasant sound right after the whale correctly performs the specific behavior
• C) foods, toys, and back scratches right after the whale correctly performs the specific behavior
• D) foods, toys, and back scratches about 3 minutes after the whale correctly performs the specific behavior

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Definitions:

Contribution Margin Ratio

A measure indicating the percentage of each sales dollar that contributes to covering fixed costs and generating profit, calculated as (Sales Revenue - Variable Costs) / Sales Revenue.

Fixed Costs

Costs that do not vary with the level of production or sales, such as rent, salaries, and insurance premiums, providing predictability in budgeting.

Break Even

It is the point at which total costs and total revenues are equal, meaning there is no profit or loss.

Operating Income

Earnings before interest and taxes (EBIT), representing a company’s profit from its core business operations.