Examlex
What role do the four Ps play in consumer behavior?
Utility Schedule
A table or graph that shows the total utility or satisfaction that a consumer derives from consuming various quantities of a good or service.
Marginal Utility
The incremental utility or joy received when one more unit of a good or service is consumed.
Total Utility
The absolute gratification obtained through the intake of a certain quantity of products or services.
Marginal Utility
The additional satisfaction or benefit (utility) a consumer derives from consuming one additional unit of a good or service.
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