________ Means That Consumers Are Likely to Remember Good Points

question 96

Multiple Choice

________ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.

• A) Selective attention
• B) Selective retention
• C) Cognitive dissonance
• D) Selective distortion
• E) Cognitive bias

---

Definitions:

Unlikely

Having a low probability of occurring; not likely to happen.

Attitude Stability

The degree to which an individual's attitudes, opinions, and beliefs remain consistent over time, despite external factors or influences.

Environment

The environment encompasses all external factors and conditions that surround and affect living organisms, including natural, social, and built aspects.

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.