When Consumers Are Highly Involved with an Expensive, Infrequent, or Risky

question 45

Multiple Choice

When consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will exhibit ________.

• A) habitual buying behavior
• B) complex buying behavior
• C) impulse buying behavior
• D) dissonance-reducing buying behavior
• E) consumer capitalism

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Definitions:

Hemoccult

A clinical test used to detect hidden blood in the stool, which can be an indication of colorectal cancer or other gastrointestinal disorders.

Pap Smear

a procedure to test for cervical cancer in women that involves collecting cells from the cervix.

Anaplasia

A condition of cells in which they lose differentiation and revert to a more primitive or undifferentiated form, often associated with cancer.

Ana-

A prefix meaning "up, back, again, anew," used in medical terms.