Which of the Following Would a Marketer LEAST Likely Do

question 159

Multiple Choice

Which of the following would a marketer LEAST likely do to encourage habitual buying behavior?

• A) dominate shelf space
• B) run frequent reminder ads
• C) keep shelves fully stocked
• D) stress unique features in ads
• E) offer lower prices and coupons

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Definitions:

Contagious

Refers to the spread of affect, attitudes, or behaviors from one person to another through direct or indirect contact.

Brewer's Optimal

Refers to a theory or concept that isn't widely recognized or may be incorrectly cited without sufficient context. A clarification or specification might be necessary.

Distinctiveness Theory

A psychological theory which posits that individuals seek to maintain a sense of uniqueness, resulting in behaviors or attitudes that distinguish them from others.

Sociometer

A hypothetical internal gauge or mechanism within individuals that monitors the level of social acceptance or rejection they feel, influencing self-esteem.