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Abel is considering whether or not to get an e-reader. He has read online reviews of three different kinds of readers and has talked with two friends who own e-readers. Abel is at the awareness stage of the new product adoption process.
Physical Similarities
Refers to the observable traits or characteristics that individuals share, making them appear alike.
Sandra Bem
A psychologist known for her work in gender studies, including the development of the gender schema theory and the Bem Sex-Role Inventory.
Androgyny
A gender identity that encompasses or blends characteristics of both traditional male and female roles and appearances.
Boyhood Crisis
A challenging period in early male development marked by identity exploration and behavioral conflicts.
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