A Shoe Manufacturing Company Uses Ads Featuring the Members of a Country

question 94

Multiple Choice

A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________ to the band's fans.

• A) membership group
• B) reference group
• C) status symbol
• D) subculture
• E) lifestyle

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Definitions:

Lamp Shade

A cover used to diffuse or direct the light emitted from a lamp.

Fraud

Wrongful or criminal deception intended to result in financial or personal gain.

Company Assets

Resources owned by a company that have economic value and can be used to meet debts, commitments, or investments.

Personal Gain

The benefit or advantage acquired by an individual from a particular scenario or transaction, often financial in nature.