________ Means That Consumers Are Likely to Remember Good Points

question 96

Multiple Choice

________ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.

• A) Selective attention
• B) Selective retention
• C) Cognitive dissonance
• D) Selective distortion
• E) Cognitive bias

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Definitions:

Positive Responses

Positive Responses are affirmative reactions or feedback to stimuli, interactions, or situations, suggesting agreement, approval, or pleasure.

Ethnomethodological

Pertaining to the study of the methods people use in everyday life to create a sense of social order and understand their world.

Indifference

A lack of interest, concern, or sympathy towards others or certain situations.

Ethnomethodologists

Researchers who study the methods people use to understand and produce the social order in which they live.