Generally, the Consumer's Purchase Decision Will Be to Buy the Most

question 47

Multiple Choice

Generally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?

• A) economic risks
• B) attitudes of others
• C) cognitive dissonance
• D) alternative evaluation
• E) buyer's remorse

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Definitions:

Generalization

In psychology, the process of responding similarly to different but related stimuli, often studied in learning and conditioning.

Rocket Propelled Grenade

A hand-held anti-tank weapon that launches grenades propelled by rockets.

Elicit Salivation

Stimulating the production of saliva through various means, commonly associated with conditioned responses in classical conditioning experiments.

Pairing

The process of associating two events or stimuli together, often used in conditioning wherein a neutral stimulus becomes associated with a meaningful one.