In the Context of Product Characteristics That Influence the Rate

question 79

Multiple Choice

In the context of product characteristics that influence the rate of adoption, ________ refers to the degree to which the innovation fits the values and experiences of potential consumers.

• A) communicability
• B) relative advantage
• C) compatibility
• D) complexity
• E) divisibility

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Definitions:

Operant Avoidance Learning

A learning process in which the subject acquires a behavior to prevent or avoid an unpleasant stimulus.

Discriminative Stimulus

A stimulus in the environment that signals the availability of reinforcement or punishment, guiding behavior accordingly.

Negative Reinforcement

A behavior modification technique that involves the removal of an unpleasant stimulus after a desired behavior is exhibited, making the behavior more likely to happen in the future.

Punishment

A consequence that decreases the likelihood of a behavior being repeated.