Maslow's Hierarchy of Needs Suggests That

question 70

Multiple Choice

Maslow's hierarchy of needs suggests that:

• A) biological needs must be satisfied before personal and social needs
• B) regardless of the status of basic needs, the needs for sex and aggression must be fulfilled first
• C) unless self-actualization has occurred, basic needs are meaningless
• D) rewards and punishment are the keys to achieving personal satisfaction and happiness

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Definitions:

Similarities

Refers to the aspects or characteristics that are alike or comparable between two or more entities.

Segmenting

Segmenting, or market segmentation, involves dividing a target market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing strategies.

Marketing Actions

A set of strategies implemented by a company to promote and sell its products or services.

Customer Needs

The wants and preferences that consumers have regarding a product or service that drive their buying behavior.