Examlex
The case of Greg Mathis,as described in Module 19's introduction,best illustrates:
Credibility
The quality of being believable or worthy of trust, often evaluated based on the source's reliability, expertise, and trustworthiness.
Elaboration Likelihood Model
A theory in psychology that explains how the likelihood of persuasive communication can lead to attitude change through central and peripheral routes of processing.
Peripheral Process
A type of information processing that occurs without deliberate, conscious thought, often based on superficial cues rather than content analysis.
Central Process
The fundamental mechanisms or operations that underlie a complex system or phenomenon.
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