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Traits could be better predictors of future behavior if they were assessed:
Nondurable Goods
Products that are consumed or have a useful life shorter than three years, such as food, beverages, and paper products.
Economic Value
The worth or usefulness of a good or service determined by its ability to fulfill consumer needs and preferences.
Retailer Branding
The practice of building a distinct identity and image for a retail store or chain, differentiating it from competitors and appealing to a target consumer market.
Multiproduct Branding
is a strategy where a single brand name is used for the sale of two or more related products.
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