Using Personality Characteristics That Are Relatively Stable and Enduring to Explain

question 36

Multiple Choice

Using personality characteristics that are relatively stable and enduring to explain behavior is called:

• A) the trait approach
• B) the cognitive-social approach
• C) the psychodynamic approach
• D) the transactional approach

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Definitions:

Geographic Segmentation

Geographic segmentation is a marketing strategy that divides the market into segments based on location, such as countries, cities, or neighborhoods.

Weather and Climate

Weather refers to the short-term conditions of the atmosphere at any given time, while climate denotes the average weather conditions of a place over a long period.

Marketers

Professionals involved in the planning, promotion, and selling of products or services to consumers and other businesses.

Psychographic Segmentation

The process of dividing a market into segments based on consumer psychology, including personalities, values, attitudes, interests, and lifestyles.