A Candidate for the Presidency Wants to Use the Peripheral

question 64

Multiple Choice

A candidate for the Presidency wants to use the peripheral route for persuasion during her campaign.This candidate should focus primarily on:

• A) presenting clear information about her views
• B) making a lot of exciting and enthusiastic personal appearances
• C) appearing credible and knowledgeable
• D) being committed to the issues

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Definitions:

Situation Analysis

An assessment process that examines an organization's internal and external environment to understand current conditions and identify future opportunities and threats.

Data

Factual information used as a basis for reasoning, discussion, or calculation; often numeric, it can be analyzed to inform decisions.

Benefits

Benefits describe the positive outcomes or advantages that a product or service provides to a consumer, contributing to the satisfaction of their needs or wants.

Generic Competition

The competition that occurs when generic products or services compete with branded ones, typically offering similar benefits at lower costs.