A Candidate for the U

question 50

Multiple Choice

A candidate for the U.S.Senate wants to use the central route for persuasion during his campaign.This candidate should focus primarily on:

• A) presenting clear information about his views
• B) making a lot of exciting personal appearances
• C) TV commercials with the slogan "for a better tomorrow, vote today for ..."
• D) getting endorsements from sports figures and other celebrities

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Definitions:

Simple Random Sampling

A method of selecting a sample from a population in which every member has an equal chance of being chosen.

Purposive Sampling

A non-random sampling technique where subjects are selected based on specific characteristics or qualities, targeting a particular segment.

Snowball Sampling

A non-probability sampling technique where existing study subjects recruit future subjects from among their acquaintances, often used in studies with hard-to-reach populations.

Purposive Sampling

A non-random sampling technique where participants are chosen based on particular characteristics or qualities relevant to the study.