A Candidate for the Presidency Wants to Use the Peripheral

question 64

Multiple Choice

A candidate for the Presidency wants to use the peripheral route for persuasion during her campaign.This candidate should focus primarily on:

• A) presenting clear information about her views
• B) making a lot of exciting and enthusiastic personal appearances
• C) appearing credible and knowledgeable
• D) being committed to the issues

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Definitions:

Competitive Advantages

The unique attributes or benefits that a company possesses, allowing it to outperform its competitors.

Cognitive Learning Technique

Involves the use of mental processes to acquire knowledge and understanding through thought, experience, and the senses, emphasizing learning strategies that foster deep understanding.

Plaque Buildup

The accumulation of substances on the surface of teeth or in arteries, potentially leading to dental hygiene issues or cardiovascular diseases.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones.