At a Local Health Fair,you See a Business Selling Exercise

question 186

Multiple Choice

At a local health fair,you see a business selling exercise equipment.One of their marketing tools is to give you a one-month-free rental of any piece of exercise equipment.You realize that this tool is really the:

• A) foot-in-the-door technique
• B) cognitive dissonance method
• C) arousal-cost-reward technique
• D) social comparison method

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Definitions:

Product Lines

A group of related products under a single brand offered by a company.

Cost Of Goods Sold

An accounting term that refers to the direct costs attributable to the production of the goods sold by a company.

Territorial Evaluation

The assessment of geographical regions within a market for the purpose of business development and strategic planning.

Performance Standards

Established expectations or benchmarks that define the quality or level of performance required from a task or employee.