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A(n) ________ Controls the Flow of Information to Others in the Buying

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A(n) ________ controls the flow of information to others in the buying center.


Definitions:

Discrimination Training

Involves teaching an individual to differentiate between stimuli and respond appropriately, emphasizing the development of discriminatory skills.

Generalization Gradient

A visual representation of the response strength produced by stimuli of varying degrees of similarity to the training stimulus.

Discrimination Graph

A graphical representation used to illustrate the process and outcome of discrimination learning, showing how different stimuli are associated with specific responses.

Inhibitory Generalization Gradient

A graph showing the level of generalization from an inhibitory conditioned stimulus (CS1) to other stimuli.

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