The Decision Process by Which Business Buyers Determine Which Products

question 129

Multiple Choice

The decision process by which business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands is known as ________.

• A) situational analysis
• B) business buying process
• C) business diversification
• D) business process automation
• E) lateral expansion

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Definitions:

Situation

The set of circumstances or context in which events occur or in which individuals find themselves, impacting decisions and actions.

Key Characteristics

Essential attributes or features that define or distinguish an object, concept, or entity.

Interview Questions

Inquiries posed to candidates during an interview process to assess their qualifications, experience, and suitability for a position.

Pleasant Personality

A trait characterized by being enjoyable, agreeable, or pleasing in nature, often making others feel comfortable.