________________________________ Describes the Position of What Is Good or Bad

question 59

Multiple Choice

________________________________ describes the position of what is good or bad changes depending on the individual or group,and that are no moral absolutes.

• A) Moral absolutism
• B) Ethical relativism
• C) Sub-cultural moralism
• D) Global relativism

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Definitions:

Marketing Strategy

A comprehensive plan formulated to achieve marketing objectives, including target markets, positioning, and marketing mix decisions.

Multi-segment

A marketing strategy that targets more than one customer segment, acknowledging that different segments have different needs and wants.

Segment Descriptors

Attributes or characteristics used to define and differentiate subsets of a market or population.

Market Segmentation

The practice of dividing a target market into approachable groups based on characteristics like demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.