Examlex
________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.
Person Perception
The process of forming impressions of others.
Social Cognition
The study of how people process, store, and apply information about other people and social situations.
Personal Schema
An individual's belief system or cognitive framework that influences how they interpret and make sense of the world around them.
External Attributions
Ascribing the causes of behavior to situational demands and environmental constraints.
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