When Marketers at Fair & Leigh Inc

question 73

Multiple Choice

When marketers at Fair & Leigh Inc. selected the Millennials, a demographic group that includes many college students, as an untapped group of potential customers for their new line of products, they were engaging in ________.

• A) occasion segmenting
• B) local marketing
• C) market diversification
• D) market targeting
• E) product positioning

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Definitions:

Taste-Nausea Associations

A form of classical conditioning where an individual learns to associate a specific taste with subsequent nausea, often resulting in aversion to that taste.

Odour-Nausea Associations

Refers to the phenomenon where certain smells can induce feelings of nausea, often due to previous negative experiences or biological reactions.

Behaviour Modification

Behaviour modification involves using psychological techniques to change and improve individuals' behavior patterns, often by reinforcing desirable behaviors and reducing unwanted ones.

Specific Overt Behaviour

Observable actions or responses in individuals that can be explicitly identified and measured.