Many Companies Today Are Localizing Their Products, Advertising, Promotion, and Sales

question 109

Multiple Choice

Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods. This is an example of ________.

• A) geographic segmentation
• B) product diversification
• C) branding
• D) psychographic segmentation
• E) demographic segmentation

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Definitions:

Generativity

A concern for establishing and guiding the next generation, often expressed through parenting, teaching, mentoring, and contributing to society in a meaningful way.

Self-absorption

Excessive preoccupation with oneself and one's own feelings or affairs.

Drinking Prevention

Efforts and strategies to reduce or prevent the consumption of alcohol, especially underaged drinking or drinking to excess.

Stress Management

Techniques and strategies used to handle stress effectively, promoting mental and physical well-being.