Delta Motorworks Markets Its Cars Based on the Age, Gender

question 24

Multiple Choice

Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here?

• A) geographic segmentation
• B) benefit segmentation
• C) occasion segmentation
• D) demographic segmentation
• E) psychographic segmentation

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Definitions:

Death Notifications

The process of informing someone about the death of a loved one, often carried out by professionals trained to deliver such news sensitively.

Survivor

A person who has lived through a dangerous or life-threatening situation, especially in the context of abuse or disaster.

Death Notifications

The process of formally and sensitively informing individuals about the death of a person.

In Person

Refers to interactions or activities taking place face-to-face rather than through electronic means or remotely.