________ Segmentation Divides Buyers into Segments Based on Their Knowledge

question 138

Multiple Choice

________ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning a product.

• A) Behavioral
• B) Psychographic
• C) Age and life cycle
• D) Gender
• E) Geographic

---

Definitions:

Drinking Age

The legally established minimum age at which individuals are allowed to purchase and consume alcoholic beverages.

Model Minority

A demographic group perceived as achieving a higher degree of socioeconomic success than the population average, often applied in the context of some Asian American communities.

Asian-Americans

Americans of Asian descent who have contributed significantly to the cultural, social, and economic fabric of the United States.

Christian Coalition

A conservative Christian political advocacy group in the United States, focused on fostering Christian values in American politics.