Tropicana Promotes Drinking Orange Juice at Any Time of Day

question 53

Multiple Choice

Tropicana promotes drinking orange juice at any time of day as a cool, refreshing drink. The market segmentation approach Tropicana is using is ________.

• A) occasion segmentation
• B) benefit segmentation
• C) age and life-cycle segmentation
• D) gender segmentation
• E) behavioral segmentation

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Definitions:

Tobacco

A plant and its product, primarily known for being smoked or chewed, containing the stimulant nicotine and associated with health risks such as cancer and heart disease.

Placenta

An organ that develops in the uterus during pregnancy, providing oxygen and nutrients to the growing baby and removing waste products from the baby's blood.

Birth Defects

Conditions that are present from birth, causing abnormalities in body structure, function, or metabolism.

Heroin

An opioid drug derived from morphine, often used illegally for its euphoric effects.