Calypso Motors Recently Rolled Out Its Proteus Hatchback

question 155

Multiple Choice

Calypso Motors recently rolled out its Proteus hatchback. Proteus combines the attractiveness of a luxury car with the excellent agility of a sports car. Calypso Motors is confident that Proteus will appeal to both sports car enthusiasts as well as the luxury segment. Which of the following types of market segmentation is evident here?

• A) gender segmentation
• B) income segmentation
• C) benefit segmentation
• D) geographic segmentation
• E) age and life-cycle segmentation

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Definitions:

HR Services

A range of services provided by the human resources department of an organization, including recruitment, training, performance management, and employee relations.

Apps Culture

The influence mobile applications have on society and how individuals interact, communicate, and conduct business through them.

Mobile Technology

The array of handheld devices and accompanying software and applications that facilitate remote communication and computing.

HR Professionals

Individuals responsible for managing human resource functions, including recruitment, policy formulation, employee relations, and training.