Market Targeting Is ________

question 83

Multiple Choice

Market targeting is ________.

• A) arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
• B) dividing a market into distinct groups of buyers who have different needs and characteristics
• C) evaluating segment attractiveness and deciding how many and which segment(s) to serve
• D) marketing to buyers with separate marketing strategies or mixes
• E) differentiating the firm's market offering to create customer value

---

Definitions:

Bipolar Cells

A type of neuron found in the retina that serves as a relay between photoreceptors (rods and cones) and ganglion cells.

Rods

Photoreceptor cells in the retina of the eye that are highly sensitive to low levels of light, enabling night and peripheral vision.

Intensity

The degree of strength, force, energy, or feeling in a given situation or with respect to a particular attribute.

Wavelength

The distance between successive peaks of a wave, typically used in the context of electromagnetic waves.