Sanguine Services Is a Small Company That Uses a Marketing

question 116

Multiple Choice

Sanguine Services is a small company that uses a marketing strategy in which its limited resources are employed to target a large share of two small market segments. Sanguine most likely uses which of the following marketing strategies?

• A) individual marketing
• B) one-to-one marketing
• C) mass marketing
• D) concentrated marketing
• E) trigger-based marketing

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Definitions:

Sexual Aggression

Behavior involving the use of force or manipulation to engage in sexual activity against someone's will or without their consent.

Grant Proposal

A formal request, often in writing, for funding for a specific project or purpose presented to an organization, government, or institution.

Sexual Orientation

An enduring pattern of emotional, romantic, or sexual attractions to men, women, or both sexes.

Genetic Component

Refers to traits or conditions that are influenced by genes inherited from one's parents.