Which of the Following Is True About the Concentrated Marketing

question 98

Multiple Choice

Which of the following is true about the concentrated marketing strategy?

• A) Companies that rely on a few segments for all of their business will suffer if a segment turns sour.
• B) Concentrated marketing is not profitable for most firms.
• C) Niche marketing involves few risks for most firms.
• D) Concentrated marketing involves going after a small share of a large market.
• E) The Internet has limited the use and benefits of niche marketing.

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Definitions:

Expected to Grow

Typically refers to a business or investment that is anticipated to increase in size, value, or income over time.

Most You Should Pay

The maximum price at which it's considered reasonable to purchase an asset or service based on its expected future returns.

Future Cash Flows

Estimated financial gains or expenditures expected to occur in the future as a result of current investments or decisions.

Stock Ownership

Holding shares in a corporation, giving the shareholder a claim on part of the company's assets and earnings.