While Jenkins Stationeries Was Selling Branded Stationery at Premium Prices

question 103

Multiple Choice

While Jenkins Stationeries was selling branded stationery at premium prices, Pembroke Stationeries, a store across the street, was selling the same branded stationery at discount prices. Which of the following value propositions best describes Pembroke's product positioning?

• A) more for less
• B) more for the same
• C) same for less
• D) less for much less
• E) more for more

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Definitions:

Xylem

A type of vascular tissue in plants that transports water and dissolved minerals from the roots to the rest of the plant.

Alpha-Galacturonic Acid

A component of pectin, a polysaccharide found in the cell walls of plants, involved in maintaining cell structure and rigidity.

Glucagon

A hormone produced by the pancreas that promotes the increase of blood glucose levels by stimulating glycogen breakdown in the liver.

Pectin

A complex carbohydrate found in the cell walls of plants that is often used as a gelling agent in foods and for its dietary fiber properties.