Which of the Following Is NOT One of the Major

question 122

Multiple Choice

Which of the following is NOT one of the major variables used in segmenting consumer markets?

• A) demographic
• B) behavioral
• C) ethical
• D) geographic
• E) psychographic

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Definitions:

Dominant Trait

An inherited characteristic that appears in an offspring if it is contributed from a parent through a dominant allele.

Dopamine

A neurotransmitter involved in the regulation of movement, emotions, motivation, and the feeling of pleasure.

Serotonergic Activity

The action or process related to serotonin, a neurotransmitter involved in regulating mood, appetite, and sleep among other bodily functions.

Pleasure-Seeking

The act of continually seeking activities or experiences that provide enjoyment or satisfaction.