Examlex
________ segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics.
Optimist
An individual who tends to maintain a positive outlook and expects good outcomes even in the face of adversity.
Pessimist
An individual who tends to see the worst aspect of things or believe that the worst will happen; a negative outlook on life.
Learned Helplessness
A condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed, characterized by low motivation and depression.
Control-Failure Lifestyle
Refers to a pattern of living marked by a perceived inability to exert control over one’s environment or personal decisions, leading to chronic feelings of helplessness.
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