Calypso Motors Recently Rolled Out Its Proteus Hatchback

question 155

Multiple Choice

Calypso Motors recently rolled out its Proteus hatchback. Proteus combines the attractiveness of a luxury car with the excellent agility of a sports car. Calypso Motors is confident that Proteus will appeal to both sports car enthusiasts as well as the luxury segment. Which of the following types of market segmentation is evident here?

• A) gender segmentation
• B) income segmentation
• C) benefit segmentation
• D) geographic segmentation
• E) age and life-cycle segmentation

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Definitions:

Conservative Investment

An investment strategy focused on preserving capital and generating a reliable, but possibly lower, return.

Retirement Account

A financial account specifically designated for saving and investing for retirement, offering tax benefits.

Fixed Expenses

Costs that do not fluctuate with changes in production level or sales volume, remaining constant over a period of time such as rent or mortgage.

Variable Expenses

Costs that vary in proportion to the level of activity or volume of goods or services produced, such as utilities or credit card charges.