Examlex
Which of the following is NOT a common variable used by both consumer and business marketers while segmenting markets?
Pregnancy Rates
The frequency of pregnancies in a specified population or demographic, typically expressed per 1,000 individuals or as a percentage within a defined time frame.
Prime-Time Television
Denotes the block of evening hours (typically 8 to 11 pm) considered having the largest audience and is reserved for television programs with the widest appeal.
Sexual Orientation
An enduring pattern of emotional, romantic, or sexual attractions to men, women, or both sexes.
Erotic Plasticity
The degree to which one's sex drive or erotic preferences may be shaped by environmental, social, or situational factors.
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