Explain the Different Segmentation Variables Used in Segmenting Consumer Markets

question 71

Essay

Explain the different segmentation variables used in segmenting consumer markets.

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Definitions:

Conflict Process

The sequence of events and interactions that occur when there is a disagreement or dispute between individuals or groups.

Manifests Conflict

Openly expressed disagreement or discord among individuals or groups.

Overt Behaviors

Observable actions or responses of an individual in a given situation, which are visible to others.

Goal Incompatibility

A situation where the objectives of different individuals or groups clash, potentially leading to conflict or compromise.