Market Targeting Is ________

question 83

Multiple Choice

Market targeting is ________.

• A) arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
• B) dividing a market into distinct groups of buyers who have different needs and characteristics
• C) evaluating segment attractiveness and deciding how many and which segment(s) to serve
• D) marketing to buyers with separate marketing strategies or mixes
• E) differentiating the firm's market offering to create customer value

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Definitions:

Marginal Cost

The financial impact of manufacturing an additional unit of a product or service.

Profit Maximization

A company's objective to make the most amount of profit possible with its current resources and market conditions.

Competitive Firm

A company that operates in a market with many buyers and sellers, where each has a negligible effect on the market price.

Average Total Cost

The cost per unit of output, calculated by dividing the total production cost by the quantity of output produced.