Which of the Following Is True About the Concentrated Marketing

question 98

Multiple Choice

Which of the following is true about the concentrated marketing strategy?

• A) Companies that rely on a few segments for all of their business will suffer if a segment turns sour.
• B) Concentrated marketing is not profitable for most firms.
• C) Niche marketing involves few risks for most firms.
• D) Concentrated marketing involves going after a small share of a large market.
• E) The Internet has limited the use and benefits of niche marketing.

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Definitions:

Pollutants

Substances that cause pollution, contaminating the air, water, and soil, and potentially causing harm to ecosystems and human health.

Equilibrium Price

The price at which the quantity of goods supplied is equal to the quantity of goods demanded in a market.

Dry Cleaning

A method of cleaning clothes and textiles using a chemical solvent rather than water.

Air Pollutants

Substances in the air that can cause harm to humans and the environment, including gases like carbon monoxide and particulate matter.