________ Is the Practice of Tailoring Products and Marketing Programs

question 64

Multiple Choice

________ is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations.

• A) Mass marketing
• B) Trigger-based marketing
• C) Differentiated marketing
• D) Concentrated marketing
• E) Micromarketing

---

Definitions:

Loss On Disposal

The financial loss incurred when an asset is sold or disposed of for less than its carrying amount.

Financial Statements

Formal records of the financial activities and condition of a business, organization, or other entity, typically including the balance sheet, income statement, and cash flow statement.

Intangible Asset

An asset that lacks physical substance but is still identifiable and provides economic value to the business, such as patents or trademarks.

Amortization

The process of spreading the cost of intangible assets over their useful life, or gradually paying off debt through a series of fixed payments.